HP Has Raised Prices Again: Here’s What To Know

Over the past few years, HP has made several adjustments to the pricing of its ink, toner, and Instant Ink subscription services. These changes have reflected a combination of market conditions, supply chain factors, and broader economic trends.

Here’s how those changes have unfolded over time.

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✅ Most Recent Update

HP Instant Ink Prices Increased (April 2025)

In April 2025, HP introduced new pricing for its Instant Ink subscription plans, increasing monthly fees across all page tiers. While the service still offers convenience and automatic ink delivery, the updated rates have prompted some customers to re-evaluate its overall value.

In addition to higher base prices, HP also raised the cost of additional page “sets”, which are billed when users exceed their monthly page limit. These add-on charges rose from $1.00 to $1.50 per set — a 50% increase — making overage costs more noticeable for frequent users.

To show exactly how the pricing has changed, we’ve put together a comparison between Instant Ink rates from April 2024 and April 2025.

Instant Ink: April 2024 vs April 2025 

Plan (pages/month)	Apr 2024 Price	Apr 2025 Price	Change
10 pages	$1.49	$1.79	+20%
50 pages	$4.99	$5.49	+10%
100 pages	$6.99	$7.99	+14%
300 pages	$13.99	$15.99	+14%
700 pages	$27.99	$31.99	+14%
Over-page “sets” (per set)	$1.00	$1.50	+50%

Another point of concern for some subscribers is the Instant Ink rollover policy, which allows users to carry over unused pages to the next month. While this feature still exists, some customers have found the details unclear, particularly around how many pages can be rolled over and when they expire.

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Previous HP Price Changes (2021–2024)

The April 2025 update followed a series of earlier increases.

Here’s a look at those changes — beginning with 2024 and moving back to 2021.

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November 2024: Broader Price Adjustments Across Supplies

In November 2024, HP announced a more extensive round of supply price adjustments, stated to be effective November 1. The increases applied to a wide range of products, including:

• Ink cartridges
• Toner
• Media and large-format printing supplies
• Long-life consumables

In a letter to partners, HP explained that these changes were part of its “standard portfolio management process”, where pricing is reviewed and updated based on current market trends.

Although HP did not publish specific percentage increases, industry observers confirmed that the update affected most of HP’s supply portfolio, leading to noticeable price hikes across many product categories.

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October 2022: Second 5% Hike Tied to Global Inflation

Less than a year later, in October 2022, HP implemented another 5% price increase, this time driven primarily by global inflation and continued pressure on production costs.

According to industry reports, this adjustment impacted many of HP’s most popular printing supplies. Again, HP notified resellers that different hardware and consumable products would be affected.

The company noted that economic conditions — particularly rising material and freight costs — were behind the decision.

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December 2021: Price Increase Linked to Supply Chain Issues

In December 2021, HP raised prices on ink and toner supplies by approximately 5%. The company attributed the adjustment to pandemic-related supply chain disruptions, including material shortages, manufacturing delays, and rising shipping costs.

HP informed resellers that the changes would affect select Printing Systems Hardware and Supplies, including printers, ink cartridges, and toner.

This adjustment signaled the beginning of a broader trend of price changes that would continue in the following years.

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HP Stock On The Rise

Back in October 2021, HP’s Chief Financial Officer Marie Myers announced a 29% increase in the company’s annual stock dividend.

At the time, she stressed HP’s commitment to “aggressively returning capital to shareholders” and highlighted the company’s focus on high-margin products like printing supplies and subscription services as a key driver of future profits.

That strategy has continued in recent years.

In its Fiscal 2025 third-quarter results (reported on August 27, 2025), HP announced:

• GAAP diluted EPS of $0.80, up 23% year-over-year
• Net revenue of $13.9 billion, up 3% from the prior year
• Free cash flow of $1.5 billion
• $0.4 billion returned to shareholders in the form of dividends and share repurchases.

These results show that HP has continued the strategy it outlined in 2021, focusing on high-margin supplies and subscriptions while returning value to shareholders.

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How To Beat HP’s Price Increase

HP has raised printing costs many times. Prices on ink and toner cartridges went up 10% in 2017. They rose again in 2021 during the chip shortage, with further 5% hikes in late 2021 and 2022.

Another adjustment followed in 2024, and the most recent change came with Instant Ink subscription increases in 2025.

Buying from an independent reseller like Toner Buzz can help you avoid these constant increases. Toner Buzz is not tied to HP’s pricing policies, which means we set our own prices.

Our prices are among the lowest you’ll find online. We regularly beat printer manufacturers, online resellers, and big-box office supply stores — and every order ships free.

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